Privacy Policy

This Privacy Policy explains how War Chest Principle Holdings LLC (“Company,” “we,” “us,” or “our”) collects, uses, discloses, retains, and protects personal information in connection with the Build Your War Chest Challenge and its related registration pages, forms, live sessions, temporary replays, digital materials, official community, communications, workbook actions, Checkpoint Videos, and Guarantee administration (collectively, the “Challenge”).

This Policy applies only to the Challenge and related Challenge systems. Other Company programs or services may be governed by separate privacy notices.

1. WHO WE ARE AND HOW TO CONTACT US

The Challenge is operated by War Chest Principle Holdings LLC under the The War Chest Principle™ brand.

Privacy questions and requests may be sent to [email protected]. The Company operates in the United States and is organized in Texas.

2. PERSONAL INFORMATION WE MAY COLLECT

Depending on how you interact with the Challenge, we may collect the following categories of personal information.

2.1 Identifiers and contact information

• name;
• email address;
• telephone number;
• mailing or billing address when provided;
• account username or identifiers;
• social-media profile name or identifier; and
• registration, referral, affiliate, or source information.

2.2 Registration, commercial, and transaction information

• Challenge registration and order details;
• product, price, coupon, tax, and transaction status;
• payment-method type and limited payment details made available to us by the processor;
• refund, dispute, fraud, and chargeback information; and
• communications concerning an order or payment.

Payment-card information is processed primarily by Stripe and participating financial institutions or payment-method providers. We do not need you to send complete payment-card numbers through email, Facebook, workbook responses, or Checkpoint Videos.

2.3 Challenge participation information

• attendance, join time, leave time, and session-participation records;
• camera, microphone, chat, question, poll, and interaction information;
• workbook-action completion and responses you choose to provide;
• Checkpoint Videos, transcripts, captions, and associated timestamps;
• Community posts, comments, reactions, and moderation records;
• support requests, accommodation requests, and technical-issue reports;
• replay, course-area, and material-access activity; and
• Guarantee eligibility and refund-review records.

2.4 Audio, video, and likeness information

Live sessions may capture your displayed name, image, voice, chat messages, questions, and other contributions. Checkpoint Videos may contain your image, voice, likeness, statements, and surroundings.

2.5 Communications and consent information

• email and SMS subscription status;
• consent language, timestamp, source, and associated form data;
• message delivery, reply, click, opt-out, and suppression records;
• customer-service and support communications; and
• preferences concerning marketing and other communications.

2.6 Device, internet, and usage information

• IP address;
• browser, device, operating system, and language;
• referring page and approximate location derived from IP address;
• page views, clicks, session data, form activity, and conversion events;
• cookie, pixel, local-storage, and similar technology identifiers; and
• security, fraud, and diagnostic logs.

2.7 Inferences and preferences

We may infer interests, engagement, communication preferences, or likely program needs from your interactions. We do not use Challenge participation information to make decisions about employment, housing, credit, health care, or insurance eligibility.

2.8 Sensitive information

We do not ask you to submit Social Security numbers, passwords, complete financial-account numbers, private medical records, complete financial statements, or confidential information about another person in Challenge workbooks, Community posts, or Checkpoint Videos.

If you voluntarily include sensitive information, we will process it only as reasonably necessary for the disclosed purpose, to provide an accommodation, to respond to you, to comply with law, or to protect legal rights. Please disclose no more than necessary.

3. SOURCES OF PERSONAL INFORMATION

We may collect information:

• directly from you through registration, checkout, forms, emails, texts, support, workbooks, sessions, Checkpoint Videos, and Community activity;
• automatically through the Website, cookies, pixels, logs, and related technologies;
• from Stripe and other payment or financial-service providers;
• from GoHighLevel, LeadConnector, webinar, video-conferencing, email, SMS, telephony, automation, hosting, analytics, and file-storage providers;
• from Meta/Facebook when you use the Community;
• from affiliates, referral partners, or advertising platforms that directed you to the Challenge; and
• from publicly available sources or fraud-prevention and security providers where permitted by law.

4. HOW WE USE PERSONAL INFORMATION

We may use personal information to:

• process registration and payment;
• create and administer your Challenge access;
• deliver live sessions, temporary replays, workbooks, downloads, and bonuses;
• operate and moderate the Community;
• communicate schedules, access details, service notices, reminders, support, and updates;
• provide customer service and accommodations;
• confirm daily actions, participation, and Checkpoint Video submissions;
• administer and verify Guarantee eligibility and process approved refunds;
• maintain attendance, transaction, consent, and business records;
• secure the Challenge, prevent fraud, investigate misuse, and enforce our Terms;
• analyze and improve the Website, content, user experience, and Challenge delivery;
• measure campaign performance and, where permitted, deliver or evaluate advertising;
• comply with legal, tax, accounting, regulatory, and contractual obligations; and
• establish, exercise, or defend legal claims.

We may combine information collected from different sources for these purposes.

5. PAYMENT PROCESSING

We use Stripe to process Challenge payments. Stripe may collect and process contact, billing, payment-method, transaction, device, verification, and fraud-prevention information. Stripe may share transaction information with us and with financial institutions, payment-method providers, and other entities necessary to authenticate and process the transaction, prevent fraud, manage disputes, or comply with law.

Stripe’s processing is governed by its own privacy policy and agreements. The payment methods displayed at checkout may also involve separate banks, networks, or providers with their own privacy practices.

6. LIVE SESSIONS, RECORDINGS, AND REPLAYS

We may record live sessions to deliver the Challenge, create temporary replays, maintain records, provide support, and improve program quality. A recording may capture your name, image, voice, questions, chat messages, and other contributions when you use interactive features.

Operational recordings and replays are not automatically authorized for unrelated public advertising. A separate permission or media release is required before we use a participant’s identifiable appearance or statement in public promotional material, unless another lawful basis applies.

7. CHECKPOINT VIDEOS AND WORKBOOK INFORMATION

We collect Checkpoint Videos, submission timestamps, workbook-action confirmations, and related information to administer the Challenge, verify Guarantee eligibility, provide support, maintain records, enforce the Terms, and improve the clarity of the program.

Checkpoint Videos may be honest, critical, mixed, uncertain, or negative. We do not require favorable sentiment as a condition of Guarantee eligibility.

We do not treat submission of a Checkpoint Video as automatic permission to use it publicly in advertising, testimonial compilations, case studies, paid media, or sales materials. Public promotional use requires a separate affirmative permission or media release.

8. FACEBOOK COMMUNITY

The official Community is hosted on Facebook, which is operated by Meta. When you join or participate, Meta may collect and process information under its own terms and privacy policy. The Company does not control Meta’s independent data practices, security, account restrictions, or availability.

Community content may be visible to other members and may be copied or disclosed by others despite Community rules. Do not post information you need to remain completely confidential. We may moderate, remove, retain, or disclose Community content as reasonably necessary to operate the Challenge, enforce rules, protect participants, or comply with law.

9. EMAIL, SMS, AND TELEPHONE COMMUNICATIONS

We use contact and consent information to send transactional or relationship communications about registration, payment, access, schedules, sessions, replays, support, and service changes.

Where required, we send marketing text messages only after the applicable consent. Consent to marketing texts is not a condition of purchasing the Challenge. Message frequency varies. Message and data rates may apply.

You may reply STOP to opt out of the applicable SMS program and HELP for assistance. You may also contact [email protected]. We retain consent, message, and opt-out records as reasonably necessary to document compliance and honor your preferences.

Marketing emails include an unsubscribe method where required. You may continue to receive transactional or relationship communications reasonably necessary to provide the Challenge or respond to you.

10. COOKIES, ANALYTICS, AND ADVERTISING TECHNOLOGIES

We and our providers may use cookies, pixels, tags, local storage, and similar technologies to:

• keep pages and forms functioning;
• remember settings;
• measure traffic, engagement, and conversions;
• diagnose errors and maintain security;
• understand how visitors found and use the Website; and
• measure or deliver advertising where permitted.

Your browser may allow you to block or delete cookies, but doing so may affect functionality. Where required by law, we provide consent or opt-out choices for nonessential technologies and honor recognized opt-out preference signals to the extent applicable and technically supported.

11. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to the following categories of recipients for the purposes described in this Policy:

• payment and financial-service providers, including Stripe, banks, card networks, and payment-method providers;
• platform and technology providers, including GoHighLevel, LeadConnector, webinar, video-conferencing, email, SMS, telephony, automation, hosting, file-storage, and security providers;
• social-media and community providers, including Meta/Facebook;
• analytics and advertising providers that help measure traffic, conversions, or campaigns and, where permitted, support targeted advertising;
• instructors, moderators, employees, and contractors who need access to operate or support the Challenge;
• professional advisers, including attorneys, accountants, auditors, insurers, and consultants;
• affiliates, referral partners, or joint promotion partners when needed to attribute a referral, calculate compensation, or administer an authorized campaign;
• government authorities, courts, regulators, law enforcement, or other parties when disclosure is required or reasonably necessary to comply with law, protect rights or safety, investigate fraud, or enforce agreements; and
• transaction counterparties in connection with a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or transfer of the Challenge business, subject to appropriate protections.

We do not disclose Checkpoint Videos for public promotional use without the separate permission described above.

12. SALE, SHARING, AND TARGETED ADVERTISING

We do not sell personal information in exchange for money.

Some disclosures involving advertising, analytics, cookies, pixels, or referral measurement may be treated as a “sale,” “sharing,” or processing for targeted advertising under certain state privacy laws, even when no money is exchanged for the information. Where applicable, you may request to opt out by contacting [email protected] with the subject “Privacy Opt-Out.” We also honor legally required browser-based opt-out preference signals where applicable and technically supported.

We do not knowingly sell sensitive personal data or biometric data.

13. DATA RETENTION

We retain personal information for no longer than reasonably necessary for the purposes described in this Policy, considering the nature of the information, the Challenge lifecycle, contractual and legal obligations, security, fraud prevention, tax and accounting requirements, and potential disputes.

In general:

• transaction and business records may be retained for tax, accounting, fraud, and legal purposes;
• consent, opt-out, and communication records may be retained to document and honor preferences;
• attendance, workbook-action, Checkpoint Video, and Guarantee records may be retained through the Guarantee period and for a reasonable period afterward to administer claims and resolve disputes;
• support and accommodation records may be retained as needed to respond and document actions;
• operational recordings and temporary replay files may be deleted, archived, or restricted when no longer needed; and
• backup copies may remain temporarily until overwritten or securely deleted in the ordinary course.

We may retain information longer when required by law, necessary for a legal claim, or requested by a valid legal preservation notice.

14. SECURITY

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No system, transmission, platform, or storage method is completely secure, and we cannot guarantee absolute security.

You are responsible for using secure passwords, protecting account access, avoiding unnecessary sensitive disclosures, and notifying us promptly if you suspect unauthorized access.

15. YOUR CHOICES AND PRIVACY RIGHTS

Depending on where you live and applicable law, you may have the right to:

• know or confirm whether we process your personal information;
• access or obtain a portable copy of certain information;
• correct inaccurate information;
• delete certain information;
• opt out of targeted advertising, sale, sharing, or qualifying profiling;
• limit certain uses of sensitive personal information;
• withdraw consent where processing depends on consent; and
• receive equal service and not be unlawfully discriminated against for exercising a privacy right.

To submit a request, email [email protected] with the subject “Privacy Request” and describe the right you wish to exercise. We may request information reasonably necessary to verify your identity and authority. An authorized agent may submit a request where applicable law permits, subject to verification.

Some information may be exempt from a request, including information needed to complete a transaction, provide the Challenge, maintain security, comply with law, exercise legal rights, preserve evidence, or honor another person’s rights.

16. TEXAS PRIVACY RIGHTS

Where the Texas Data Privacy and Security Act applies, Texas consumers may have rights to confirm processing, access personal data in a portable format, correct inaccuracies, delete personal data, and opt out of targeted advertising, sale of personal data, or certain profiling.

If we deny a Texas privacy request, you may appeal by emailing [email protected] with the subject “Privacy Appeal” and identifying the denied request. We will respond to the appeal as required by applicable law and explain available complaint options when required.

17. CALIFORNIA AND OTHER U.S. STATE PRIVACY RIGHTS

Where the California Consumer Privacy Act or another state comprehensive privacy law applies to us and to your information, residents may have additional rights, including rights to know, access, correct, delete, opt out of sale or sharing, opt out of targeted advertising, limit certain uses of sensitive information, and receive information about categories of personal information, sources, purposes, and recipients.

We do not discriminate against a person for exercising a legally protected privacy right. Because statutory thresholds and exemptions vary, a particular state-law right may not apply to every request or every Company activity.

18. INTERNATIONAL VISITORS

The Challenge is operated from the United States. If you access it from another country, your information may be transferred to and processed in the United States and other locations where our providers operate. Those locations may have privacy laws different from the laws where you live.

Where applicable law requires a particular transfer mechanism, notice, consent, or contractual protection, we will use an appropriate method.

19. CHILDREN

The Challenge is intended for adults and is not directed to children under 13. We do not knowingly collect personal information online from a child under 13. If you believe a child has submitted personal information, contact [email protected] so we can take appropriate action.

Participants must be at least 18 years old under the Terms.

20. THIRD-PARTY LINKS AND SERVICES

The Website, Community, emails, and Challenge Materials may link to third-party sites or services. This Policy does not govern a third party’s independent privacy practices. Review the privacy notice of each provider you use.

21. CHANGES TO THIS POLICY

We may update this Policy to reflect changes in the Challenge, technology, law, or our practices. The updated version will be posted on the applicable Privacy Policy page with a revised effective date. We will provide additional notice when required by law.

22. CONTACT AND COMPLAINTS